The people behind Meroka
We're operators, builders, and long-term partners. We're building the kind of partner we'd have wanted when we were running businesses ourselves.
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Why we exist
To create generational wealth for the operators and crews who run the local physical economy. The people who built the businesses, and the people who keep them running, should be the ones who get rich when those businesses succeed. They're not, today. We're building the company that changes that.
How we got here
Meroka started in 2023 with one observation: the buyers showing up for the businesses we cared about were flipping them, stripping them, and rarely keeping the team whole.
So we set about building a different kind of partner, with the same ethic from the start: the operator keeps leading, and the people who do the work share in the upside.
Two years in, we know exactly where we can do the most good: profitable local businesses in the trades, construction, field services, and the industrial work that holds everything up.
We're starting in Canada and the UK, where the families who built these businesses deserve a better option, and where we have the team and the capital to be it.
What we believe
Four values. We hire on them, we fire on them, and when two paths look equally reasonable we choose the one that holds them.
01
Fast but slow
We work the problem from the ground up and align early. Once we've decided, we go hard and we don't relitigate. Borrow what works. Earn the conviction. The slow thinking up front is what lets us move quickly when it counts.
02
Bedside manner
We treat operators as people who built something, not assets we acquired. The name comes from our first chapter, when we were partnering with medical practices and bedside manner meant exactly what it sounded like. Team members are not synergies on a spreadsheet. They're the reason any of this works. We listen first, walk the job site, and understand the work before we change anything.
03
Urgent
A generation of operators is hitting the same fork in the road: sell or shut shop. The buyers in the market right now are flipping, stripping, or dissolving what they buy. The window to offer a better outcome is finite. We move with urgency because the calendar tells us to, not because urgency is a personality.
04
Fun
The work is hard, the stakes are real, and we choose to be light about it anyway. Play and creativity aren't perks, they're how we get to original answers. Learn-it-all, never know-it-all. Stiff teams produce stiff thinking, and we don't have the cycles for either. Senior people explain things to junior people without making them feel small.
The team
We've spent our careers building, operating, and financing the kinds of businesses we work with now. The kind of partner we'd have wanted ourselves when we were running them. We hire slowly and only when the fit is right.
Why Meroka?
A rare place to build
01 — Backed by the best
Access to the investors and advisors most founders never get.
$25M CAD raised from Slow Ventures, 8VC, Better Tomorrow Ventures, Interplay, and other amazing investors. The rooms you'll be in, and the people you'll learn from, are the ones that define categories.
$25M
CAD raised
From investors who back category-defining companies.
2M+
Households served
10K+
Field workers
500+
Companies
12+
Industries
02 — Immense scale
Your work reaches millions: the households, crews, and companies that keep everyday life running.
Because the businesses in our group are ours for good, what you build ships straight into real operations. Within a few years, our footprint touches millions of households across dozens of industries, a rare opportunity for tech and ops at scale.
03 — Permanent capital
A holding company built to last and to do right by real people.
We're not flipping companies for a quick exit. Permanent capital means we can buy to hold forever, preserve each business's legacy, and put humans, founders, operators, frontline workers, at the center of every decision.
∞
Holding company
Built to hold forever.
Better for
Founders
Better for
Operators
Better for
Humans
Working with us
We hire deliberately. The team you see above is the team we have, and most of the time we are not actively looking. When we are, the role goes up here with a clear description of the work and what we're solving for.
If you've spent your career operating in the physical economy, or building software that the people doing real work actually use, and you've read this far, we'd like to know who you are.